Co-creation of Sustainable Experiences at Creative Tourism Events in Georgia
摘要
The varied cultural mosaic and historical richness generate an enticing setting for creative tourism events in Georgia, and each year witnesses a growing number of such occasions. The objective of the research was to describe selected creative events by examining their characteristics, experiential activities, stakeholder engagement, community involvement, business models, and marketing. Built upon the conceptual foundation of co-creative tourism experiences, which underscores the importance of active participation, collaboration, authenticity, and sustainability, this investigation also examined four essential dimensions necessary for fostering engaging and immersive experiences: participation, personalization, interaction, and engagement. Furthermore, the study explored the critical aspect of adaptability in sustainable creative tourism events.