Immersive art is a kind of art concept with distinctive contemporary characteristics that has emerged with the progress of science and technology and the development of the times, and contains rich and diversified forms of expression. The article will further deepen the analysis of the connotation of immersive art from the dual perspectives of immersion and experience, object and subject, and utilize the case study method, field research method and literature research method to sort out and interpret its value generation. The paper argues that immersive art is a public art that takes “immersion” as its purpose, means and characteristics, and promotes the realization of the public’s sense of experience of the spatial field’s wholeness, identity and attachment by means of diversified, compound and interactive forms of on-site practices. It is also argued that placing immersive art in a broader cultural, social, and economic context to explore its value-generating logic has important practical research significance.