In recent years, the incorporation of smart clothing and interactive technology in various fields has gained significant attention, particularly in exhibition such as Computex. ShowGirls, who have long played an essential role in exhibition marketing, are now experiencing a transformation in their attire through the integration of smart technology. Traditionally, ShowGirl uniforms were designed primarily for aesthetic appeal. However, with the evolving fashion trends and technological advancements, their costumes are becoming more professional and functional, featuring streamlined designs and corporate branding elements. This study explores how interactive technology and smart clothing can be applied to ShowGirl uniforms at Computex to enhance their professional image and improve product visibility. The integration of technology into fashion modernizes the uniforms and adds an interactive dimension that engages audiences and increases marketing effectiveness. The research focuses on analyzing how the aesthetic evolution of ShowGirl outfits aligns with corporate branding, investigating how the fashion trends influence uniform design, and exploring how wearable computing can be incorporated into ShowGirl attire to enhance visual and product demonstrations. The findings indicate that smart clothing and interactive technology have significant potential to revolutionize exhibition marketing. By incorporating these elements, ShowGirl uniforms not only attract but also contribute to a more dynamic and engaging exhibition environment, boosting brand recognition and consumer engagement.