This chapter investigates the localized social media practices of citizens, focusing on how individuals utilize social media platforms to engage with local politics and community storytelling. Through a nationally representative survey conducted in Hungary, it examines citizens’ connections to local political actors, their exposure to and attitudes toward local political content, and social media’s overall role within their local information ecosystems. These patterns are interpreted in comparison with their national-level counterparts, thereby situating the extent of localized social media use within the broader context of political engagement on social media platforms. Findings indicate that while citizens engage significantly with local political actors and storytelling agents via platforms like Facebook, Instagram usage for such purposes is minimal. Local Facebook groups emerge as critical hubs for political engagement, significantly influencing users’ exposure to local political content. Additionally, attitudes toward local political content on social media are generally more positive compared to national political content. The chapter identifies socio-demographic factors, political communication habits, motivations, personality traits, and platform usage patterns as key determinants shaping localized social media usage. It concludes that political engagement and general Facebook activity, rather than socio-demographic characteristics, primarily drive engagement. However, localized social media users constitute a highly heterogeneous group, and mayors as well as local groups prove highly effective in reaching politically uninterested and inactive users.