This study explores the intricate relationship between entrepreneurial ecosystems and marketing innovations by integrating a systematic literature review (SLR) with bibliometric analysis. The research examines 444 selected articles from 2020 to 2024, aiming to capture the most relevant and emerging trends in the field. Using Rstudio’s biblioshiny tool for bibliometric analysis, the study identifies key trends, dominant themes, and scholarly patterns, while the SLR provides a comprehensive synthesis of how entrepreneurial ecosystems impact marketing innovations. The findings reveal essential themes such as resource access, collaborative dynamics, and the influence of regional contexts on marketing innovation. Special attention is given to the MENA region, where entrepreneurial ecosystems are vital for fostering innovation and driving economic growth. By mapping the intellectual structure and academic influence, this study contributes significantly to both theoretical understanding and practical applications. The findings offer valuable insights for policymakers, entrepreneurs, and ecosystem designers, providing actionable recommendations to enhance strategic decision-making, innovation support, and policy frameworks. Future research directions are also suggested, emphasising the need for longitudinal studies, technological advancements, and the changing role of cultural factors in the entrepreneurial ecosystem landscape.