Amid rapid advancements in new media technologies, global brand communication is transitioning from traditional unidirectional output to interactive, multidimensional experiences. This study identifies gaps in interactive brand building for emerging brands like “YUSHU” Studio. Based on a literature review, it highlights the role of interactive brand experiences in shaping core values and enhancing audience engagement. Through case analysis of leading brands, the research develops a practical design model for “YUSHU” Studio, including its brand logo, visual identity system, and IP imagery. By integrating augmented reality and contextual interactions, a multidimensional brand experience was created. User feedback demonstrates the design’s effectiveness in enhancing immersion, strengthening brand appeal, and bridging gaps with international best practices. This research offers practical insights into interactive design for cultural brands in the new media era, paving the way for further exploration of brand value and interaction technology integration in cross-cultural contexts.