This chapter examines the discourse used by misogynistic incel TikTok creators to spread hate against women online. The analysis utilises Whillock’s (1995) hate stratagem framework, a technique used to foster hatred through superficial information processing. Through the analysis of 332 videos from five incel-specific TikTok accounts, this chapter demonstrates that incel creators spread hatred against women by manipulating the incel group identity, degrading and inflicting harm on women, portraying women as a threat to all men, and employing hateful discursive practices to dominate and destroy women as a group. The chapter argues that appeals to emotion and pseudoscience are used to validate, promote, and normalise the incel blackpill ideology, whereas the lack of explicit recognition of gender as a protected characteristic against hate speech impacts TikTok’s moderation, leaving women and girls vulnerable to vicious attacks on the platform.