An analysis of existing approaches to assessing the investment attractiveness of an enterprise is given in the work. The author studied factors and stages that determine the process of forming the investment attractiveness of organizations. As part of the development of the company’s financial strategy, while increasing its investment attractiveness, areas are considered taking into account possible changes both in the internal and external environment. The process of formation of investment attractiveness of organizations is presented. Methodological approaches to assessing the investment attractiveness of the enterprise have been developed and formulated. The approaches to assessing investment attractiveness considered in the contribution enable to solve the problem of methodological assessment of the investment attractiveness of the company. The presented methods can be used to evaluate the company’s tactics, its strategic tasks and can influence management decisions. Effective solutions for improving the investment attractiveness of the enterprise and the associated probabilistic risks were identified. After analyzing important data, you can make appropriate analytical decisions and strategic decisions that contribute to increasing the level of financial efficiency of the company, and therefore its investment attractiveness.