The issues of assessing the competitiveness of enterprises and its increase in crisis economic conditions are considered in this work. In the context of the globalization of the economy and the constant strengthening of competition, ensuring the competitiveness of enterprises becomes a key factor in their successful functioning and development. The importance of this aspect is determined by the fact that the level of competitiveness affects the ability of the enterprise to attract customers, maintain and increase market share, ensure stable profitability and realize its strategic goals. The competitiveness of the enterprise is determined by the complex interaction of many internal and external factors. Successful management of these factors, their adequate assessment and consideration in the development strategy of the enterprise make it possible to ensure a high level of its competitiveness and efficiency in a competitive market. The author studied methods for assessing the competitiveness of an enterprise, allowing to determine its position in the market, identify strengths and weaknesses, as well as areas for improving performance. Effective solutions have been identified to increase the potential for maintaining and strengthening the competitiveness of engineering enterprises. Proposals have been developed and formulated to improve the management of the competitiveness of the machine-building enterprise in crisis conditions.