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This research aims to investigate the factors driving Willingness to Work (WtW) and the influence of job satisfaction within the Greek tourism sector, which is crucial for addressing the permacrisis of labour shortage in the tourism sector. This ongoing crisis can weaken resilience by introducing challenges related to operations, finances, employee well-being, and customer satisfaction. Using a sample of 2,104 experienced individuals in tourism, we employed descriptive statistics and hierarchical regression analysis. Job motivation is presented hierarchically, and key motivators impacting WtW in accommodation and F&B services are identified. Significant positive influences on WtW include job satisfaction dimensions like remuneration, promotion opportunities, and collaboration with colleagues. These findings aid employers aligning recruitment criteria with candidate preferences, contributing to the advancement of WtW research in the tourism industry.

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Empirical Evidence for Employee Shortages in the Tourism Industry: The Case of the Greek Tourism Sector

  • 章节

  • 发表日期：

    2025年

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  • Dimitrios Kafetzopoulos,
  • Styliani Xanthopoulou,
  • Eftychia Kessopoulou,
  • George Tsiotras

摘要

This research aims to investigate the factors driving Willingness to Work (WtW) and the influence of job satisfaction within the Greek tourism sector, which is crucial for addressing the permacrisis of labour shortage in the tourism sector. This ongoing crisis can weaken resilience by introducing challenges related to operations, finances, employee well-being, and customer satisfaction. Using a sample of 2,104 experienced individuals in tourism, we employed descriptive statistics and hierarchical regression analysis. Job motivation is presented hierarchically, and key motivators impacting WtW in accommodation and F&B services are identified. Significant positive influences on WtW include job satisfaction dimensions like remuneration, promotion opportunities, and collaboration with colleagues. These findings aid employers aligning recruitment criteria with candidate preferences, contributing to the advancement of WtW research in the tourism industry.