Resilience and Agility in Small, Family-Owned Hotels: Exploring Tourists’ Perceptions at Times of High Inflation
摘要
The current chapter investigates the impact of inflation on tourists’ spending-behavior in small, family-owned hotels and apartments. The study focuses on five key variables, namely ‘value’, ‘quality’, ‘hospitality’, ‘authenticity’, and ‘guest satisfaction/loyalty’. The key variables and the study’s hypotheses emerged out of an in-depth literature review. Then, employing a cross-sectional research design, the study collected data via online questionnaires from guests. Chi-Square correlation and Crosstabulation Analysis were conducted for statistical analysis. The results suggest that participants adjust their travel budgets and behavior in response to inflation through cost-saving strategies. Despite economic challenges, hospitality, and authenticity influence guest satisfaction and loyalty significantly. Small, family-owned accommodations are perceived to maintain personalized, high-quality services, and value, in spite of inflation. The chapter contributes to a developing body of literature in the area of resilience and agility, through a set of implications and practical strategies.