Co-producing in the Netflix Age: Balancing Independence and Collaboration
摘要
This chapter explores the evolving relationship between European producers and global streaming platforms, focusing on the implications for independence, policy intervention, and co-production practices. It examines how co-productions with streaming services, once viewed with scepticism, have become an inevitable reality, both disrupting and complementing traditional European models. Policymakers have responded with significant actions, including the integration of platforms into the European regulatory framework through Article 13 of the Audiovisual Media Services Directive (AVMSD) and the developmentDevelopment new of co-production initiatives by Creative Europe-MEDIA and Eurimages. The chapter highlights the challenges faced by producers, such as the risks of cost-plus deals that relinquish intellectual property (IP) rights, creative compromises, and unsynchronized national broadcasting rules. The chapter concludes by advocating for continued policy development, education, and financial incentives to enable European producers to build diversified project portfolios, ensuring greater independence and resilience in a rapidly changing audiovisual landscape.