Using the decolonisation theory, this study investigated how women entrepreneurs in rural Nigeria claim power and agency within their socio-cultural contexts. Using a qualitative case study, this study interviewed five female entrepreneurs in rural areas. The study identified relevant themes such as claiming power and agency, socio-cultural contexts, resilience and adaptation, and redefining entrepreneurship. The theoretical implication assists in understanding the convergence of gender, culture, and business by stressing the approaches of decolonial focus in its transformative potential to dismantle conventional power systems. In contrast, the practical implications will aid policymakers in developing gender-sensitive entrepreneurship programmes that address systemic problems such as limited access to finance, lack of infrastructure, and socio-cultural limitations. Therefore, future studies should focus on longitudinal studies because it is necessary for more extensive data collection techniques to provide a more thorough understanding of these dynamics over time.