Trade secrets is a global concept regarded as an intellectual property, and it gains protection afforded by the laws across jurisdictions to reward the property created out of human intellect. Trade secrets can provide businesses with different advantages such as attracting talented employees and investors, protecting sustainable innovations and will benefit the environment as well because businesses will compete and try to find new sustainable innovations. Additionally, trade secrets will ensure that the business is unique from its competitors by having a competitive advantage. The study aims to provide a clear discussion of sustainable innovation by highlighting its key features, significance, and how it contributes to creating a green future and alongside to identify the key challenges businesses face in relation to trade secrets and explore effective strategies for addressing these challenges.