This paper examines the current status of, the effects that artificial intelligence (AI) has on, and the future predictions for AI in marketing in Jordan using a quantitative survey of 122 marketing respondents with varying positions companies, industries, and years of experience. The study shows that organizations have effectively implemented various AI related technologies, such as predictive analytics, machine learning and NLG which have boosted data driven decisions, customer segmentation and marketing management. Still, they are not without problems: marketers are exposed to issues like data privacy, high implementation cost, and integration problems, Therefore, there is the need for an ethical perspective and affordable solutions. This work also reveals trend expectations where more personalization, automation and advanced analytical capabilities where marketing application of AI were expected by the respondents. Although AI is mostly seen as an opportunity for marketing, more emphasis placed on ethical factors and more investment in AI technology will be crucial to enhancing the benefits of AI on marketing. The premise of this research offers avenues for other research to be conducted touching on the subject of AI in marketing, thus offering the organizations in Jordan direction on how to adopt the technology while being responsible for its impact in the marketing world.