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Cloud computing has become an integral part of today’s IT and business landscapes, providing flexibility and scalable virtual resources for many applications. This chapter discusses important business topics related to managing cloud products, including developing product strategies, positioning products in the market, and choosing appropriate pricing methods. It covers key features and main cloud service models: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), highlighting their benefits for both customers and providers.

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Cloud Product Strategy, Vision, Market Positioning, and Pricing

  • 章节

  • 发表日期：

    2025年

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  • Andrey Saltan,
  • Hans-Bernd Kittlaus

摘要

Cloud computing has become an integral part of today’s IT and business landscapes, providing flexibility and scalable virtual resources for many applications. This chapter discusses important business topics related to managing cloud products, including developing product strategies, positioning products in the market, and choosing appropriate pricing methods. It covers key features and main cloud service models: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), highlighting their benefits for both customers and providers.