Technological advancement in the Internet era immensely impacted global economic growth. Even before the COVID-19 crisis, global Internet use resulted in increasing reliance on online sources for conducting marketing research. However, before the pandemic, conducting marketing research online was a matter of choice. The COVID-19 pandemic initiated a downward spiral in the global economy and heavily impacted marketing research by limiting the opportunities for face-to-face communication and increasing the dependence on technology, particularly online platforms. The study aims to provide a systematic review of the most recent research studies looking at the expected trends in marketing research. A literature review of the scholarly articles published from 2019 until 2022 and indexed in EBSCO, ProQuest, DOAJ, or Emerald scientific databases has been conducted. Based on the analysis of current trends and available research publications, three emerging areas have been identified as most promising for future developments in marketing research: consumer neurosciences, big data analytics, and artificial intelligence and machine learning tools in marketing research.