This introductory chapter outlines the important role that digitech and fintech plays in driving transformative changes across businesses and the wider economy. It provides a synopsis of the potential trends in digital marketing in today’s current landscape and beyond. It also provides an assessment of digital transformation from an industry perspective, by looking at specific sectors such as marketing and healthcare. Finally, time is taken to also assess relevant models which are used to examine the risks of delay that may occur in construction projects that utilize artificial Intelligence.