Corporations increasingly need to improve their processes to face challenges. Therefore, companies that do not manage their strategic planning and operations constantly end up wasting opportunities. In this circumstance, it is necessary to use performance measures that manage the conservation of processes related to the admitted strategies. Based on this, a study was carried out applied in the area of D2C (Direct-to-Consumer), in the sectors of Logistics and PPC (Production Planning and Control) in the home appliance company in order to reduce the time in some daily processes and use the Power BI tool to manage indicators that contain information on consumer interactions in relation to Logistics service and the availability of products for the consumer in the virtual store. For this, the DMAIC methodology was used, which can assist in the structured resolution of problems, seeking root causes, and providing actions that contribute to the elimination and reduction of problems. To achieve the objective, some quality tools such as A3, 5W2H, 5 Whys, Brainstorming, Ishikawa Diagram, Stratification, Benchmarking, and Indicators were used. With this, the lack of connection between all the data that is collected made it possible to identify that it is an impacting factor in the problem. In this way, it was proposed to use Power BI to create a dashboard with indicators that contain all the information requested daily. The solution developed also included a reduction in the performance of activities, being approximately 75% in both sectors. The application was validated by stakeholders and provided a more strategic vision for the company in decision-making and, consequently, adding value to end consumers.