Analysing a selection of Siren City, a series of black and white photographs of Naples taken by British photographer Johnnie Shand Kydd, the first chapter, entitled The Gaze, engages with cultural representation through the image, which is controlled by the gaze, understood both in the context of the lens and the viewer. The chapter explores the “messy” relationship of the photograph with the urban space mediated through the tensions of the gaze, which is never fixed and always constructed within the dynamics of power. The investigation of this interaction, acknowledges the underlining unreliability of the apparent photographic Truth and the fallacy of the “thought that the camera does not lie”—a dialogue that is further compromised by the unsteady plates of globalized spaces.