This study explores the evaluation of investment attractiveness of Ukraine’s economy according to a set of generally recognized investment indicators such as: Global Competitiveness Index, Index of Economic Freedom, the Ease of Doing Business Index, Corruption Perceptions Index, World Digital Competitiveness Ranking and Ukraine`s sovereign credit ratings. Complex economic analysis of this set of generally accepted indicators reveals mixed determinants and the multifaceted nature of Ukraine’s investment climate. The state of war makes Ukraine extremely less attractive for investors. Despite challenges, the post-war period presents an opportunity for recovery and growth, creating a conducive environment for analysing and attracting investments. It is stated that the sustainable development of Ukraine`s economy is largely synonymous with the growth of the Information Technology sector and digital innovations. The research showed that Ukraine`s digital competitiveness strengths are mainly concentrated in high-level local citizens’ education. Overall, it is crucial for Ukraine’s investment policy in the digitalization direction to pay attention not only to technology, but also to the growth of talents among the local people.