The article has researched the aspect of forming the competitiveness of the regional ecosystem, which consists of a comprehensive and intensive process of digitization in the tourism. The tourism industry is chosen for the study because it produces ecosystem services for leisure and recreation that lead to an increase in gross regional product and the competitiveness of the regional ecosystem as a whole one. The article has researched the key concepts of «competitiveness», «ecosystem», and defines the key principles of ecosystem development. In the light of increasing ecosystem competitiveness, the special attention is paid to the processes of digitalization in the tourism, which include information and digital provision of tourist activities, in particular rest and recreation (using mobile applications, social networks, using digital support in the process of providing services). The article considers digital applications and products for tourists as a component of strengthening the competitiveness of the region’s ecosystem. Mutual coordination of natural and geographical conditions with the interests of society in the field of regulation of the regional management system creates competitive advantages for the tourism industry not only on a regional, but also on a national and global scale. The article provides an original interpretation of Maslow’s theory of needs in the issue of correlation of digital applications and products according to the psychological needs of the individual. It has been established that digital and information provision form an increased demand for the tourism industry due to the simplification of commutative processes, comprehensiveness of application, dynamic development.