Augmented reality (AR) requires the real environment to be part of the experience. Semantic coupling, the degree of connection between the physical and the virtual, has been explored as a way to create more immersive AR experiences. Studies that have investigated semantic coupling have used AR in a very specific way, leading to a possible misinterpretation of when semantic coupling can be used, and how to design for it. In this position paper, I examine the literature on semantic coupling, place and aura, and describe which types of places future AR studies studying or applying semantic coupling should consider, how to create semantic coupling without the need for a complex narrative, and how to ensure and verify a degree of connection in semantic coupling experiments.