Social media has evolved into a primary means for people to connect and communicate, often preferred over face-to-face interactions. While this aspect appears beneficial, it has negative aspect too—increased social media usage has been linked to raised levels of anxiety, despair, and reduced self-esteem and productivity. Studies reveal that users are intensely absorbed in scrolling through various social media networking platforms, driven by a sense of connection with suggested reels and videos. Therefore, it is critical to explore the impact of social media on individuals’ scrolling addiction behaviour. The aim of the study is to explore the patterns of social media usage and compulsive scrolling behaviour of the users. As a quantitative research effort, data is collected from 271 respondents in and around Bengaluru, India with the help of a self-structured questionnaire. The findings reveal a significant presence of compulsive scrolling behaviour among the participants. Results indicate that social media makes them addicted to the various social media posts like reels, videos and photos and ultimately this scrolling addiction has impacted their mental health.