This article develops a conceptual model, as an approach to integrated waqf reporting which incorporates not only performance measurement and reporting but also social impact assessment using waqf as the case study based on the growing demand for transparency and accountability of waqf organizations. Being a reporting platform that has historically been led by the financial, waqf has similarly avoided confronting many of the social implications of its charitable efforts. Drawing on the literature surrounding performance reporting, social impact measurement and waqf reporting, this paper identifies limitations in existing waqf reporting practices and proposes a coherent model that not only meets Islamic requirements but also considers modern accountability expectations. This platform integrates financial measures with social impact measures, enabling waqf organizations to provide a complete picture of their performance as well as its social impact to stakeholders. By undertaking this study, stakeholders will build confidence in and make progress towards the long-term sustainability of waqf assets to benefit society.