Gamified Interactive Multimedia Experiences in the Organizational Context: A Systematic Review
摘要
Gamification offers one of the most promising solutions to innovate management software systems in the organizational context. Interactive multimedia experiences may interest employees since they stimulate several of their senses and provide different interaction styles; the user can modify the development of the experience thanks to interactions with it, among other benefits. So, a gamified multimedia experience in the organizational context places the employee at the center of the action, which can influence the development of skills and competencies relevant to the company. In this sense, this paper reviews the state of the art on the influence of an interactive multimedia experience based on a gamification strategy on employee training. The review was conducted between January and February 2024, recovering 341 results in the search within the databases consulted. Forty-one documents related to the research questions’ objectives were found using the exclusion and inclusion criteria. The results make it clear that understanding the progression of gamification is increasingly relevant in the business context, and multimedia experiences could become an opportunity for innovation and value contribution to attract and retain talent in a constantly evolving labor market.