This chapter explores the interplay between artificial intelligence (AI) and firm performance (FP), adding a new dimension by examining the moderating effect of Circular economy intelligence (CEI). Using the analytical tools of SMART-PLS, our chapter systematically evaluates the collected data through measurement and SEM model. The chapter is based on a thorough inquiry to uncover the diverse impact of AI on FP. Through empirical testing and sophisticated statistical methods enabled by SMART-PLS, we reveal insights into the interrelated associations, highlighting the crucial role of CEI. The results of this chapter enrich the literature on AI and business outcomes and provide practical guidance for organizations operating at a crossroads of technology, sustainability, and economic performance. By integrating state-of-the-art analysis techniques focusing on CE, this chapter enhances our comprehension of how businesses can effectively leverage AI in changing economic and environmental scenarios. Lastly, this chapter offers a comprehensive view of the link between AI and FP, considering the moderating influence of CEI, and supports its insights through a rigorous analysis using SMART-PLS methodology.