Social media has long since established itself in everyday marketing. In the area of B2B content marketing, social media channels are considered almost as important as the company’s own website (98%), with 96% approval according to the Statista Content Marketing Trend Study 2022. Here, social media has gained another percentage point compared to the 2020 study. In the near future, both channels are likely to be considered equally important. Facebook, Instagram, Twitter, Snapchat, TikTok, etc. are considered the classics or newcomers of social media and are currently used much more in the B2C than in the B2B environment. More and more social media channels are literally sprouting up like mushrooms, and it is difficult to keep track. Scott Brinker provides an impressive overview in his annual Marketing Technology Landscape ( https://chiefmartec.com/2022/05/marketing-technology-landscape-2022-search-9932-solutions-on-martechmap-com/ . Accessed on 02.09.2022). The following chapter will show which channel is suitable for B2B, what can be transferred from B2C, what targeting options the respective channel offers, and where the B2B social media trend is heading. The millennials have arrived in everyday business and form an important target group. According to the Millennial Survey 2019, 40% of millennials are concerned if they cannot access their profiles for more than a day ( https://www2.deloitte.com/de/de/pages/innovation/contents/millennial-survey-2019.html . Accessed on 29.04.2020). For B2B, there are often still undiscovered opportunities to build business relationships for the future based on B2C social media. Social media targeting provides important clues for deriving opportunities for B2B social media marketing activities.