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This case study describes the sales and marketing automation at its operational and applied level in the context of B2C eCommerce. Using a case study with the company “Minimal Fashion”, implemented in the months of May to July 2022, the article describes the project, the challenges, the operational tasks, and the realized results of a pure eCommerce online shop in the FMCG segment. After only 2 months with a 5000 € investment, the test company realized a turnover of 100,000 € and a profit of 30,000 €, based on the consistent application and adherence to the basic principles of Conversion-Rate-Optimized (CRO) marketing and sales automation.

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Conversion Rate Optimization: What B2B Can Learn from the B2C Label Minimal Fashion and Its 6-Week Success Story from 0 to 100,000 €

  • 章节

  • 发表日期：

    2025年

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  • Bernd Trummer,
  • Paul Seebacher

摘要

This case study describes the sales and marketing automation at its operational and applied level in the context of B2C eCommerce. Using a case study with the company “Minimal Fashion”, implemented in the months of May to July 2022, the article describes the project, the challenges, the operational tasks, and the realized results of a pure eCommerce online shop in the FMCG segment. After only 2 months with a 5000 € investment, the test company realized a turnover of 100,000 € and a profit of 30,000 €, based on the consistent application and adherence to the basic principles of Conversion-Rate-Optimized (CRO) marketing and sales automation.