Scholarlink

This article describes, based on current practical projects and scientific studies, why employer branding can be a huge lever for B2B marketers. It discusses why traditional job platforms no longer convert and how marketers can save money and time through template-based processes and content formats in the context of activating the employer brand. Using many examples and also key performance indicators (KPIs) from marketing, it shows how B2B marketers, together with their colleagues from HR, can successfully and effectively initiate, implement, and measure employer branding.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Employer Branding as a Turbo for B2B Marketing

  • 章节

  • 发表日期：

    2025年

查看全文
  • Michael Stangl

摘要

This article describes, based on current practical projects and scientific studies, why employer branding can be a huge lever for B2B marketers. It discusses why traditional job platforms no longer convert and how marketers can save money and time through template-based processes and content formats in the context of activating the employer brand. Using many examples and also key performance indicators (KPIs) from marketing, it shows how B2B marketers, together with their colleagues from HR, can successfully and effectively initiate, implement, and measure employer branding.