The book chapter examines dominant discourses of students’ cultural identitiesCultural identities in the global era, and their impact on engagement in learning. One of the most powerful forces of globalisation shaping cultural identities is the ubiquitous presence of information technology and the mass media. Every facet of our cultureCulture and identityIdentity is defined and shaped by the mass media, and social media, propelled globally by the information technology. With reference to time, location and culture, the process of re-defining and consolidation of cultural identities has been one of a continuous social, cultural, political and historical transformation. The book chapter discusses cultural identities, and social factors affecting students’ learning in the classroom.