This paper investigates the role of figurines as a vehicle of technical education among children. In particular, the Liebig company used the collection of figurines as a marketing tool to promote their main product: the extract of meat whose process was developed by the chemist Justus von Liebig in 1850. This was made possible by the invention of chromolithography in 1837 that let to print pictures with brilliant colors. The Liebig company produced 1871 series between 1872 and 1975 with a great success which is still active today, giving rise to a large collectors’ market. Each series was made by six figurines printed on cardboard that cover the evolution of product, the milestones in human history or the life of historical figures (e.g. the evolution in the production of bread, the milestones of the Roman Empire, or the life of Napoleon). Among these series, some covered themes related to the history of mechanism science or the life of the great inventors. Leaving aside the promotional aspects, there is no doubt that these figurines have had a contribution to the dissemination of technical aspects among those who watched them.