This paper delves into the interplay between privacy, identity and dignity rights under the questioning scope of AI-generated image-based violence within the context of the emergence of non-consensual generation of sexualised deepfakes. Through the feminist theories of male dominance and violence, as well as the social theory of identity, I analyse the implications of non-consensual sexualised deepfakes in constructing digital identities and image forgery in the digital era. In this way, their impact on dignity right, mainly on its inviolability aspect and encompassing personality rights, as well as privacy and data protection rights, will be highlighted. Yet, a particular focus will be given to their conceptualisation as a form of AI-generated gender-based violence. For this reason, a critique of the European Directive 2024/11385 on Violence Against Women and Domestic Violence using intersectionality and abolition feminist methods will strengthen this legal analysis. Concluding remarks will be provided in the last part of the paper.