This chapter examines gastroporn, the surge of hyper-stylized, digitally enhanced food imagery that is reshaping contemporary food culture. AI-driven image generation now produces hyper-palatable visuals designed to capture attention, intensify emotional and physiological reactions, and subtly steer the responses of consumers. These images not only influence individual preferences but also contribute to shifting societal norms around food aesthetics, portion size, and taste expectations. The chapter discusses how digital representations, as seen in practices such as foodstagramming, increasingly overshadow direct sensory engagement, thereby altering both eating habits and food choices. In a culture dominated by screen-based interaction, the rise of gastroporn emerges as a predictable development, carrying significant implications for health, well-being, and the experience of dining. Increasingly, the food we are drawn to and choose to consume has been created to look good online, sometimes regardless of how it tastes. AI tools are increasingly being used to create hyper-delectable food imagery. This critical reflection prepares the ground for exploring the broader ethical, psychological, and social questions raised by digital gastronomy.

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Gastroporn

  • Charles Spence,
  • Carlos Velasco

摘要

This chapter examines gastroporn, the surge of hyper-stylized, digitally enhanced food imagery that is reshaping contemporary food culture. AI-driven image generation now produces hyper-palatable visuals designed to capture attention, intensify emotional and physiological reactions, and subtly steer the responses of consumers. These images not only influence individual preferences but also contribute to shifting societal norms around food aesthetics, portion size, and taste expectations. The chapter discusses how digital representations, as seen in practices such as foodstagramming, increasingly overshadow direct sensory engagement, thereby altering both eating habits and food choices. In a culture dominated by screen-based interaction, the rise of gastroporn emerges as a predictable development, carrying significant implications for health, well-being, and the experience of dining. Increasingly, the food we are drawn to and choose to consume has been created to look good online, sometimes regardless of how it tastes. AI tools are increasingly being used to create hyper-delectable food imagery. This critical reflection prepares the ground for exploring the broader ethical, psychological, and social questions raised by digital gastronomy.