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As research has shown that the environment in which choices are presented has a significant influence on human behavior, this paper investigates the complementary advantages of the Internet of Behaviors (IoB) and digital nudges in finance as novel possibilities for intervention. It also sheds light on the IoB advantages and digital nudges’ benefits in this sector and presents an IoB-Digital Nudges framework to illustrate how these two notions may be combined and study their complimentary association and advantages for the financial industry.

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Decision-Making Process Improvement Through the Internet of Behaviors and Digital Nudges Techniques for Financial Industry Customers

  • 会议论文

  • 发表日期：

    2025年

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  • Imane Moustati,
  • Noreddine Gherabi,
  • Mostafa Saadi

摘要

As research has shown that the environment in which choices are presented has a significant influence on human behavior, this paper investigates the complementary advantages of the Internet of Behaviors (IoB) and digital nudges in finance as novel possibilities for intervention. It also sheds light on the IoB advantages and digital nudges’ benefits in this sector and presents an IoB-Digital Nudges framework to illustrate how these two notions may be combined and study their complimentary association and advantages for the financial industry.