This study examines the impact of deepfake technology on corporate governance and stakeholder confidence, focusing on its potential to reshape perceptions of transparency and authenticity in corporate communications. Through a robust analysis of stakeholder responses across four groups—regulators, employees, customers, and shareholders—using ANOVA and post-hoc tests, the research reveals that while deepfake technology does elicit nuanced differences in stakeholder confidence, these variations are not statistically significant. The findings suggest that the integration of deepfake technology does not drastically alter the perceived transparency of corporate leadership or undermine stakeholder trust in corporate communications. While stakeholders, especially employees and shareholders, exhibit relatively high confidence, the results indicate that the technology's influence remains subtle, with minimal impact on governance assessments. The implications of these findings urge businesses to proceed with caution when adopting such technologies, emphasizing the need for transparent, authentic corporate communications to safeguard stakeholder trust.

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Study on the Influence of Deepfake Technology in Corporate Governance and Stakeholder Trust

  • Pawan Kumar,
  • Dilpreet Kaur,
  • Olubiyi,
  • Timilehin Olasoji,
  • Dinesh Chandra Pandey

摘要

This study examines the impact of deepfake technology on corporate governance and stakeholder confidence, focusing on its potential to reshape perceptions of transparency and authenticity in corporate communications. Through a robust analysis of stakeholder responses across four groups—regulators, employees, customers, and shareholders—using ANOVA and post-hoc tests, the research reveals that while deepfake technology does elicit nuanced differences in stakeholder confidence, these variations are not statistically significant. The findings suggest that the integration of deepfake technology does not drastically alter the perceived transparency of corporate leadership or undermine stakeholder trust in corporate communications. While stakeholders, especially employees and shareholders, exhibit relatively high confidence, the results indicate that the technology's influence remains subtle, with minimal impact on governance assessments. The implications of these findings urge businesses to proceed with caution when adopting such technologies, emphasizing the need for transparent, authentic corporate communications to safeguard stakeholder trust.