The research aimed to demonstrate the impact of digital transformation in achieving the dimensions of blue ocean strategies (exclusion, increase, contraction, innovation) in Jordanian industrial companies, where the descriptive analytical approach was used, and the research community included the main departments in Jordanian industrial companies, which numbered by the end of the year. 2022 (52) companies, and the research sample consisted of general managers and executives, directors and heads of financial management units and departments, information technology management, human resources management, and information technology management. (177) questionnaires were distributed, and (169) questionnaires were retrieved, of which (16) questionnaires were not suitable for analysis, so that (153) questionnaires were available for analysis. The data were analyzed using (SPSS) software, and the results indicated that there was a statistically significant effect of digital transformation in Achieving the dimensions of Blue Ocean strategies (exclusion, increase, contraction, innovation) in Jordanian industrial companies. The research recommended that the management of Jordanian industrial companies provide all the material, human and organizational components that support the application of digital transformation and the implementation of Blue Ocean strategies.

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The Impact of Digital Transformation in Achieving the Dimensions of Blue Ocean Strategies in Jordanian Industrial Companies

  • Lama Alsmadi,
  • Hamza Abdelrahim

摘要

The research aimed to demonstrate the impact of digital transformation in achieving the dimensions of blue ocean strategies (exclusion, increase, contraction, innovation) in Jordanian industrial companies, where the descriptive analytical approach was used, and the research community included the main departments in Jordanian industrial companies, which numbered by the end of the year. 2022 (52) companies, and the research sample consisted of general managers and executives, directors and heads of financial management units and departments, information technology management, human resources management, and information technology management. (177) questionnaires were distributed, and (169) questionnaires were retrieved, of which (16) questionnaires were not suitable for analysis, so that (153) questionnaires were available for analysis. The data were analyzed using (SPSS) software, and the results indicated that there was a statistically significant effect of digital transformation in Achieving the dimensions of Blue Ocean strategies (exclusion, increase, contraction, innovation) in Jordanian industrial companies. The research recommended that the management of Jordanian industrial companies provide all the material, human and organizational components that support the application of digital transformation and the implementation of Blue Ocean strategies.