In a shallow business environment, companies suffer from a lot of competition, which has enhanced the role of digital marketing to reach customers. Accordingly, this study came to investigate the sensitive aspects of digital marketing in a way that supports companies to reach their audiences and interact with them through reviewing previous relevant literature in order to explore the relationship between Digital marketing and customer satisfaction, which helps companies take main paths to develop their digital marketing plans. The comparative results of previous relevant studies have shown that digital marketing is effective in reaching customers and interacting with them, which serves the companies’ brand and increases their sales, and this what enhances the importance of the study is that it serves companies in the business environment to achieve continuity and obtain appropriate market shares.