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Following the descriptive analytical method based on the content analysis index, based on the theory of reliance on media, the study sought to ascertain the nature of the relationship between the public’s reliance on the Shahid website and the promotional advertisement videos for Ramadan drama that were broadcast on the Shahid page. Net on the Facebook platform and increased public follow-up to it, during the period from (March 15–April 20, 2023). Depending on the nature of the drama, its heroes and characters, and the regular or sporadic broadcast of promotional videos via the Shahid page, network on Facebook to watch videos promoting Ramadan drama and build the audience’s following and participation with it. Internet via the Facebook network.

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The Relationship Between Ramadan Drama Advertisement Videos and Increasing Audience Following: Facebook Perspective

  • 会议论文

  • 发表日期：

    2025年

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  • Lamia Alsharawi,
  • Mohammed Habes,
  • Mahmoud Alghizzawi,
  • Tahreer M. Abu Hmeidan

摘要

Following the descriptive analytical method based on the content analysis index, based on the theory of reliance on media, the study sought to ascertain the nature of the relationship between the public’s reliance on the Shahid website and the promotional advertisement videos for Ramadan drama that were broadcast on the Shahid page. Net on the Facebook platform and increased public follow-up to it, during the period from (March 15–April 20, 2023). Depending on the nature of the drama, its heroes and characters, and the regular or sporadic broadcast of promotional videos via the Shahid page, network on Facebook to watch videos promoting Ramadan drama and build the audience’s following and participation with it. Internet via the Facebook network.