This study aimed to identify the role of socialization agents in raising awareness of environmental cultural values. Utilizing a descriptive research methodology, the researchers developed a questionnaire consisting of (34) items spread across four domains: family, school, places of worship, and media. This questionnaire was administered to a random sample of 400 teachers, principals, and their assistants from the University District Directorate in Jordan. The results indicated that the role of these agents in promoting awareness of environmental cultural values was high overall and across all domains, except for the media, which scored moderately. Statistically significant differences were found at the (α = 0.05) level between the mean responses of the participants, attributed to the variables of gender (favoring females) and school type (favoring public schools). No significant differences were observed in the mean responses based on the job position. The study recommended enhancing the role of socialization agents in environmental awareness and including up-to-date environmental content at all educational levels to promote awareness.