Medical Tourism: A Framework to a Sustainable Industry
摘要
This study presents a framework for analyzing the medical tourism industry, offering insights on ensuring its sustainable growth. It defines medical tourism and provides lessons from countries engaged in such activities. Through a qualitative, exploratory study, including literature analysis and case studies, the research identifies factors influencing medical tourists’ willingness to pay and offers policy recommendations to sustain medical tourism development. Key findings highlight indicators for sustainable industry development and recommendations for stakeholders.