Objective 1: To show how manufacturers of goods and services can manage the prices of their offers across the distribution channels and to what extent they can control the prices that impact the end user. Objective 2: To explore the pricing policies pursued by intermediaries acting in the distribution channel—wholesalers, retailers—and the internal (business economics related) and external (market and demand related) factors that determine the limits of the price policy. Objective 3: To examine the pricing methods, strategies, or tactics companies use in contact with the ultimate buyer or consumer. Objective 4: To establish and evaluate the different forms and methods of discount and allowance policies adopted by producers to promote the sale of their goods.