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Objective 1: To establish the strategy of pricing product lines and items belonging to the line and learning the methods and techniques used to calculate prices to express perceived differences in customer value. Objective 2: To discuss what methods can be used in pricing complementary products. Objective 3: To understand the importance of bundling and its pricing and discuss the advantages and disadvantages of the different bundles.

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Product Lines Pricing and Bundlings

  • 章节

  • 发表日期：

    2025年

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  • Gábor Rekettye,
  • Jonathan Liu,
  • Pál Danyi

摘要

Objective 1: To establish the strategy of pricing product lines and items belonging to the line and learning the methods and techniques used to calculate prices to express perceived differences in customer value. Objective 2: To discuss what methods can be used in pricing complementary products. Objective 3: To understand the importance of bundling and its pricing and discuss the advantages and disadvantages of the different bundles.