Dynamic Pricing
摘要
OBJECTIVE 1: To understand price discrimination's concept, dynamic nature, and relationship with theory and practice. OBJECTIVE 2: To learn to use different methods and bases of price discrimination, such as place, time, intensity of use, terms and time of payment, and characteristics of customer segments. OBJECTIVE 3: To understand the advantages and disadvantages of yield management, debate the correctness and fairness of its use, and discuss how the methods and techniques perceived fairnessperceived fairness of this method can be improved.