Prices, Costs, and Profit
摘要
OBJECTIVE 1: To understand that profit depends on the quantities of products sold and their prices and to illustrate the limits of pricing at which products can be sold. OBJECTIVE 2: To ascertain what type of costs influences company price setting and how costs can determine the elbow room of pricing. OBJECTIVE 3: To comprehend the relationship between pricing policy and corporate leverage and to recognise the empowering role of break-even analysis in establishing price movement.