Objective 1: To examine the differences between domestic and international pricing and illustrate the pricing strategies for entering foreign markets. Objective 2: To outline the relationship between domestic and foreign prices and investigate the escalation of domestic prices due to the different cost factors in international transactions.

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Pricing in International Markets

  • Gábor Rekettye,
  • Jonathan Liu,
  • Pál Danyi

摘要

Objective 1: To examine the differences between domestic and international pricing and illustrate the pricing strategies for entering foreign markets. Objective 2: To outline the relationship between domestic and foreign prices and investigate the escalation of domestic prices due to the different cost factors in international transactions.