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OBJECTIVE 1: To discuss the importance of “pricing” as an operational and strategic tool for managing today’s modern businesses in a global environment. OBJECTIVE 2: To explore the role that pricing plays in company functions and explain the key goals of organisation policies, which, among market conditions, can only be achieved with accurate pricing policies. OBJECTIVE 3: To illustrate the challenges, sophistication and complex requirements of establishing a competitive pricing policy in the new economic and technology-driven environments, and in the COVID-19 pandemic and the following inflation times.

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Pricing in Focus

  • 章节

  • 发表日期：

    2025年

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  • Gábor Rekettye,
  • Jonathan Liu,
  • Pál Danyi

摘要

OBJECTIVE 1: To discuss the importance of “pricing” as an operational and strategic tool for managing today’s modern businesses in a global environment. OBJECTIVE 2: To explore the role that pricing plays in company functions and explain the key goals of organisation policies, which, among market conditions, can only be achieved with accurate pricing policies. OBJECTIVE 3: To illustrate the challenges, sophistication and complex requirements of establishing a competitive pricing policy in the new economic and technology-driven environments, and in the COVID-19 pandemic and the following inflation times.