This chapter discusses the leadership and change management aspects of AI-enabled pricing adoption. It explores strategies for gaining stakeholder buy-in, addressing resistance, and ensuring ethical AI deployment. The chapter presents frameworks for integrating AI into pricing functions while maintaining transparency and trust. Key case studies illustrate best practices in managing AI transitions.

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Guiding Organizational Change for AI-Enabled Pricing

  • Jan Y. Yang

摘要

This chapter discusses the leadership and change management aspects of AI-enabled pricing adoption. It explores strategies for gaining stakeholder buy-in, addressing resistance, and ensuring ethical AI deployment. The chapter presents frameworks for integrating AI into pricing functions while maintaining transparency and trust. Key case studies illustrate best practices in managing AI transitions.