To understand and to clarify the motivations for the acceptability of e-services offered by Moroccan urban agencies. (MUA) and to identify the main reasons for the online adoption rate among citizens, the study will build an electronic government adoption model. By means of the technology adoption model (TAM) base, the central goal of this paper consists of creating a conceptual model of elucidating the many drivers that influence the government online adoption behavior of urban agency users, it is imperative to delve into the variable involved. Our research assesses the essential elements including perceived usefulness, perceived ease of use, social influence, trust, and user satisfaction which determine citizens’ adoption behavior.