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Companies are typically managed through key performance indicator (KPI) systems. However, communication KPIs are often overlooked. Today, however, CommTech enables the measurement of many aspects that were previously hidden. In this chapter, the authors argue that communication managers should actively engage with KPIs and reporting to strengthen their strategic position within the organisation. The chapter also provides a theoretical foundation and practical experiences to guide companies in approaching this topic.

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Data-Driven Controlling of Corporate Communications with CommTech

  • 章节

  • 发表日期：

    2025年

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  • Christina Rettig,
  • Antonia Eidner,
  • Oliver Lönker,
  • David Willmes

摘要

Companies are typically managed through key performance indicator (KPI) systems. However, communication KPIs are often overlooked. Today, however, CommTech enables the measurement of many aspects that were previously hidden. In this chapter, the authors argue that communication managers should actively engage with KPIs and reporting to strengthen their strategic position within the organisation. The chapter also provides a theoretical foundation and practical experiences to guide companies in approaching this topic.